Cendyn Marketing Manager in Boca Raton, Florida
The Marketing Manager, reporting to the Director of Marketing & Demand Generation, is responsible for the successful execution of day-to-day marketing initiatives/activities.
Roles and Responsibilities:
• Partner with the Director of Marketing & Demand Generation and SVP to develop the global marketing plan • Update and maintain the marketing calendar and ensure a consistent alignment with the global marketing plan • Actively participate in the creation of marketing assets for tradeshows, conferences, email campaigns, content and digital marketing • Oversee social media posting and strategy • Use CMS to post blogs and update the resource section of the website • Manage print materials and ensure they are in accordance with brand guidelines • Update and maintain sales collateral and presentations by liaising with the sales team(s) • Distribute press releases and manage media requests • Produce campaign level and monthly reports for SVP and CMO
• Grow overall lead funnel for all product offerings YoY • Initiatives completed on-time and on-budget while driving a positive ROI / ROAS
• Bachelor’s Degree or equivalent experience • A minimum of 5 years of experience in marketing is a must, ideally in travel technology or the hospitality industry • Strong project management skills • Excellent verbal and written communication, presentation, and skills • Must be a self-starter who can work independently and drive projects forward • Must be highly organized and flexible, with ability to multi-task and thrive under pressure to meet deadlines in fast-paced environment • Must have a good understanding of digital advertising and event management. • Experience with Salesforce and Marketing Automation tools is a plus