Santander Bank, NA Senior Product & Segment Marketing Manager - Boston, MA in Boston, Massachusetts

Senior Product & Segment Marketing Manager - Boston, MA - 1707336




The SVP Product and Segment Marketing Manager is responsible for leading the development and implementation of an integrated, multi-channel marketing communications plan for one or more complex business segments that help drive the success of the assigned business segment(s) and the overall brand of the Bank.In this role, he/she is responsible for engaging with business segment leadership and their teams to ensure a deep understanding of and alignment with their strategies, goals and initiatives.He/she is also responsible for maintain a high level of persistent collaboration with internal and external marketing partners in order to develop and deliver the marketing plan.The person in this role is also responsible for ensuring market research and data analytics are included in the development of business strategy, marketing strategy and marketing ROI analysis.This is a senior role in the marketing organization and responsibilities will flex in response to business needs.

Position Duties / Responsibilities

·Work closely with internal and external partners to lead the development and implementation of an integrated, multi-channel marketing plan -- including the measurement and optimization of campaigns with the plan -- for one or more complex business segments.

·Engage with assigned business segment(s), by 1) developing and maintaining close working relationships with business segment partners, including executive management, 2) participating as an extended member of the business segment leadership and working teams, and 3) developing deep business segment knowledge.

·Develop insights from marketing research, client data analytics and marketing ROI analytics and incorporate into marketing strategy and tactics.

·Manage other team members, both directly and indirectly, as well as agency partners, in the execution of marketing plans.If the incumbent has line management responsibilities, he/she will be responsible for all aspects of the team member life cycle including recruitment, performance management and development.

·Develop marketing budget for business segment and obtain alignment with business segment leadership and marketing leadership.




·Bachelor’s degree.MBA preferred

·10-15+ years of banking/financial services experience required, preferably in a marketing-related role.Retail sales experience a plus

Specialized Knowledge

·Ability to work on multiple projects, meet deadlines and work well under pressure.

·Ability to consistently prioritize workflow with heavy emphasis based on business impact.

·Excellent organization skills and attention to detail.

·Strong knowledge of all primary marketing channels, including advertising, direct mail, email, sales materials, digital, conferences, events, social, and experiential.

·Ability to influence senior business leaders and become a trusted advisor through demonstration of critical thinking skills and by delivering logical and fact-based based arguments.

·Ability to lead diverse teams from multiple disciplines.

·Ability to maintain energy, focus and persistence despite challenges, disruptions and redirections.

·Ability to use MS Power Point to present effectively at the executive level.

Job : External Marketing
Primary Location : Massachusetts-BOSTON
Schedule : Full-time
Job Posting : Sep 15, 2017, 6:20:10 PM