Cummins Inc. Product Manager in Columbus, Indiana
No, this isn’t one of those ordinary jobs.
Cummins is a team of dependable, innovative thinkers, who are empowered to generate and deliver solutions for customers, community and environment. Our employees develop their careers through the challenges only a diverse, global innovator can promise. This is a collaborative culture where thinking beyond your desk is more than part of the job. It is the job.
This is what we call Working Right.
Manages key product line lifecycles.Understands and interprets market and industry trends. Leads the marketinginitiatives for new product introduction and existing product changeintroduction.
Develops the long-term product linestrategy, forecast, and the annual operating plan.
Provides product line budgetrequirements into the business unit annual operating plan.
Drives the development of productintroduction plans.
Develops all aspects of the marketingmix to ensure the successful launch of new products and throughout thesubsequent lifecycle.
Presents marketing approach forfunctional review and to the change management review group.
Drives pricing activity throughoutthe product lifecycle.
Drives available marketing resourcesand uses those resources appropriately and as needed.
Ensures that the product brandingstrategy is implemented effectively, and leads and supports internal andexternal communications in relations to the product range.
Protects intellectual property of theorganization, and works with legal counsel and engineering to ensure assetprotection.
Uses market research capabilities toplan for and implements an appropriate approach based on the understandingof Cummins’ target market and competitors.
Defines and adopts, in the targetmarket, a specific stance relative to the competition with the use ofmarket research capabilities.
Drives improvement of customersatisfaction and solves elevated customer issues in relation to product.
Drives management of the productlifecycle; determines when products should be deemed obsolete.
Develops, implements, and measuresresults of product promotions.
Collaborates with other functions andglobal locations to ensure global profitability of the product line.
Recommends marketing process changesthat will improve Value Package Introduction and Value Package Changeprocesses.
Develops work plans for ProductManagers and Associate Product Managers to deliver product line results;provides guidance and direction on problems and issues; delegates workassignments considering employee skills and development needs.
Managing Profitability - Understanding of the relative contributions of the multiple product lines in the business as well as the ability to develop and execute a product management plan that maximizes profitability of the business. If in a sales role, the person is capable of compiling and maintaining an account tracking document. This includes the capability to interrogate profitability results, product costs, et cetera and advise recommended actions.
Market Analysis - Familiar with the primary competition in the market. Aware of regulatory, political, and other environmental pressures currently at work in the market(s) of interest.
Product Knowledge - Knowledge of products and product lines. Able to represent the features and benefits to sell the products. Able to recognize customer needs and suggest product applications to solve problems and create benefits for the customer. Able to teach others to formulate effective messages and represent the features and benefits of the product.
Market Positioning - Understands market positioning tools and can apply them.
Education, Licenses, Certifications
- College, university, or equivalent degree in Marketing, Sales, technical or related subject required.
Cummins and E-verify:
At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law.
Cummins uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify .
Primary Location United States-Indiana-Columbus-US, IN, Columbus, Columbus Engine Plant
Job Type Experienced - Professional / Office
Recruitment Job Type Professional - Experienced
Job Posting Oct 18, 2016, 12:39:29 PM
Unposting Date Ongoing