Illinois Tool Works, Inc. Product Marketing Intern (1421) in Glendale Heights, Illinois

Product Marketing Intern (1421) at ITW

Job Description

Position at Commercial Construction North America

The Product Marketing Intern for ITW Commercial Construction North America will gather end user research in defining who our top end users are and perform segment market research. Additionally, the intern will review the current product offering and support the launch of new products in Summer 2017.

ITW’s products and solutions are at work all over the world - in deep-sea oil rigs, aerospace technology, bridges and wind turbines, healthcare, the spaces in which we live and work, the cars we drive, and the mobile devices we rely on. You are never, whether you know it or not, more than a few steps from an innovative ITW solution. In the words of a Mal Pancoast quote, at ITW, 'You get paid to impact the world.'

Core Responsibilities:

  • Review current product offerings and recommend opportunities to simplify the product line.

  • Assisting with segment market research

  • Supporting new product market launch

Job Requirements

  • Rising Junior or Senior pursuing a Bachelor degree in a Business, Marketing or Engineering related field

  • Proficient in Microsoft Excel, PowerPoint, and Word

Expected Intern Learning:

  • Product line rationalization

  • Utilization of external market database

  • Customer understanding

  • Identifying marketing opportunities

  • Value proposition creation

  • Product positioning

  • Marketing material creation

  • Marketing campaign roll-out

ITW is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

We do not accept unsolicited resumes. To be considered an applicant, please apply online to a specific job posting.

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