Illinois Tool Works, Inc. Product Marketing Intern (1421) in Glendale Heights, Illinois
Product Marketing Intern (1421) at ITW
Position at Commercial Construction North America
The Product Marketing Intern for ITW Commercial Construction North America will gather end user research in defining who our top end users are and perform segment market research. Additionally, the intern will review the current product offering and support the launch of new products in Summer 2017.
ITW’s products and solutions are at work all over the world - in deep-sea oil rigs, aerospace technology, bridges and wind turbines, healthcare, the spaces in which we live and work, the cars we drive, and the mobile devices we rely on. You are never, whether you know it or not, more than a few steps from an innovative ITW solution. In the words of a Mal Pancoast quote, at ITW, 'You get paid to impact the world.'
Review current product offerings and recommend opportunities to simplify the product line.
Assisting with segment market research
Supporting new product market launch
Rising Junior or Senior pursuing a Bachelor degree in a Business, Marketing or Engineering related field
Proficient in Microsoft Excel, PowerPoint, and Word
Expected Intern Learning:
Product line rationalization
Utilization of external market database
Identifying marketing opportunities
Value proposition creation
Marketing material creation
Marketing campaign roll-out
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