Sanofi Group Marketing Director in Laval, Canada

Marketing Director


About Sanofi –

Sanofi, a global healthcare leader, discovers, develops and distributes therapeutic solutions focused on patients' needs. Sanofi has core strengths in diabetes solutions, human vaccines, innovative drugs, consumer healthcare, emerging markets, animal health and Genzyme. Sanofi is listed in Paris (EURONEXT: SAN) and in New York (NYSE: SNY).

Sanofi entities in Canada include the Diabetes and Cardiovascular Diseases Business Unit, the General Medicines, Established Products and Consumer Healthcare Business Unit, Sanofi Pasteur (vaccines), Sanofi Genzyme (rare diseases, multiple sclerosis and oncology) and Merial (animal health). Together they employ close to 1,700 people. In 2014 Sanofi companies invested $130.5 million in R&D in Canada, creating jobs, business and opportunity throughout the country.

Sanofi in Canada embraces diversity in the workplace and is committed to achieving employment equity. Our goal is to attract, develop and retain highly talented employees from diverse backgrounds, allowing us to benefit from a wide variety of experiences and perspectives. We welcome applications from women, members of visible minorities, Aboriginal peoples and persons with disabilities.

Follow us on Twitter @SanofiCanada and on YouTube . Click here to learn why we’re one of Canada’s Top 100 Employers for 2016.

Position Summary

Reporting to the General Manager of the Cardiovascular Business Unit, the Director of Marketing’s main purpose is to lead and represent his/her therapeutic area and brand teams across the business, steering the development and implementation of best-in-class marketing for the therapeutic area.

He/She will also develop the long range plan, life cycle management plan, brand vision and oversees the implementation of strategic and tactical marketing plans to maximize the sales and profits of assigned brands in the Canadian market place.

Key responsibilities and duties

Organizational leadership

  • Provide clear articulation of therapeutic area strategies and plans

  • Lead the strategic development of the portfolio, including life cycle management

  • Drive the assessment of strategic questions that should be addressed

  • Collectively with marketing and sales colleagues, proactively recommend and lead discussion on sales force resources required for individual portfolio and/or cross-portfolio assignments with sales/marketing directors/BU head.

  • Leveraging the opportunities across brands-therapeutic areas

  • Collectively with other functions, proactively recommend and lead discussion on resources required for individual portfolio and/or cross-portfolio assignments with directors/BU head.

  • Ensuring senior brand managers are accountable for accuracy in completion of business plans

  • Actively participate in the development and implementation of major organizational and culture change initiatives, e.g. strategic forum

  • Liaise with Sanofi world to ensure that Canadian realities are understood and reflected in the development of global initiatives

  • Living and modeling Sanofi key values

Planning and financial

  • Provide input into the design and development of the LRP process for the assigned products

  • Sponsor the development and execution of LRP plan, with cross-functional brand team members

  • Accountable for the strategic soundness and recommendation of all financial processes

  • Final review of global templates (LRP, brand plans, etc.)

  • Lead successful development of integrated and aligned brand plans across brand teams (oversees the brand planning processes)

  • Define expectations, objectives, timelines

  • Review outputs of critical meetings or provide input at meetings where discussing sub-plans

  • Agree to key issues, strategic imperatives, final approval on final resource determination, ensure that the appropriate rigour is applied to investment decisions

  • Sponsor the process

  • Review and approve output prior to presentation to senior management

  • Ensure all cross functional areas represented, engaged, participatory

  • Development of business reviews for global upper management

  • Review and challenge assumptions of sales forecasts prepared by the senior brand managers and business analysts


  • Lead the successful implementation of strategic plans and oversee the successful implementation of his/her Brand Teams’ strategic and operational plans

  • In conjunction with market research, work on projects that have longer term, strategic implications. Validate market questions that need to be addressed, review brief, objectives and questions that will be addressed

  • Lead the establishment and utilization of advanced/innovative marketing techniques and methodologies within the brand teams

  • Identify and provide input to significant improvements to important business processes (LRP, annual plan, demand model, forecasting, expense budget management)

Monitoring and control

  • Manage and measure overall investments and returns

  • Determine and review brand metrics – identify potential issues and coach team to ensure they are addressed, and followed-up on

  • DPE – proactively identify and review the shortfalls of spending, communicate potential variances with functional directors and request actions

  • Cost center management

  • Lead the team – resolve issues, remove barriers and hurdles to achieving objectives (where do we put this responsibility)


  • Ensure a cross-functional interaction

  • Strategic discussion with director colleagues

  • Share best practices

  • Ensure resources are fully qualified to execute and that discussions have been held with department heads accordingly

  • Help ensure alignment across brand teams, share best practices and innovations and maximize synergies

  • Ensure effective communication within brand teams to support smooth operation and continuous communication within the team

  • Evaluation of cross-functional brand team members

  • Provide active leadership with joint venture and alliances partners to represent Sanofi best’s interests

  • Liaise with sanofi global to ensure that Canadian realities are understood and reflected in the development of global initiatives and ensure that Canadian plan is in synch with global plan

  • Contribute to knowledge management

  • Share research insights

  • Ensure key leanings and effective research practices are shared

  • Contribute to building standards of marketing excellence by developing innovative methodologies

  • Demonstrate appropriate knowledge and understanding of internal departments, key contacts, organizational structure and culture

People development and talent management

  • Recruit, lead, coach and develop high performance teams to optimize the marketing Teams’ performance and company results

  • Enhance performance of marketing team members through establishment of a performance dialogue with evaluation of direct reports and input into evaluation of indirect reports, including:

  • Regular coaching and feedback

  • Formal identification and satisfaction of training needs

  • Personal development planning

  • Talent management

  • Succession planning

  • Provide strategic direction to Brand Teams

  • Address identified needs or issues through people development plans

  • Manage staff within the context of Sanofi vision, mission and values

  • Identify additional resources required

Professional development

  • Develop and execute individual development plan to enhance performance on the job

  • Create annual individual development plan that identifies knowledge and skills gaps based on business and career goals

  • Achieve individual development plan


Key requirements


University degree in Science, Health Sciences or Business is required; Master’s degree preferred


  • Fifteen years or more of pharmaceutical industry commercial experience in Marketing, Sales, or other related areas

  • Five years or more of cardiovascular, diabetes or other relatedtherapeutic area experience, gained in product team environment

  • Extensive knowledge of Marketing procedures and Strategic Planning within the Pharmaceutical industry

Specific skills and/or competencies

  • Highly developed leadership and management skills with an ability to set a vision, to lead change, and to lead and mentor others

  • Excellent strategic thinker with the ability to formulate, develop and execute brand management and promotional strategy based on a keen understanding of the science and on a level of proficiency with clinical development, regulatory, operations and applied analytical skills

  • Excellent management skills:hiring, recruiting, training, performance management, planning, prioritization, objective setting, and meeting management and plan execution

  • Demonstrated excellence in project management and effective management of multiple projects/priorities

  • Successful track record of product management with an understanding of revenue forecasting and expense budget planning and tracking


Bilingualism is preferred, fluency in English required


Job: Marketing

Primary Location: Canada-Quebec-Laval

Job Posting: Aug 22, 2016, 7:48:31 AM

Job Type: Regular

Employee Status: Regular