Quest Diagnostics Mgr, Sports Marketing - Sr in Madison, NJ in Madison, New Jersey

The Journey Begins with you.

There's quite a distance between wondering and knowing. And for patients waiting for answers to important health questions, it's a road they want to travel as quickly as possible.

At Quest Diagnostics Incorporated, we understand urgency. But more than speed, we focus our energies on accuracy. Currently, we seek a Mgr, Sports Marketing - Sr in Madison, NJ.

Schedule: Monday - Friday, 9am - 5pm

Salary dependent upon experience

REQ # 3768924


Basic Purpose:

Working with Executive Director, Program Manager and team to establish and drive marketing plans and campaigns that elevate the business and related products, both internally and externally through our website and intranet, social media, PR, content and relationship marketing, , project marketing, thought leadership, and internal brand communications.

Duties and Responsibilities:

  • In collaboration with a cross functional team, design and execute marketing campaigns in support of Sports Science and Human Performance Diagnostic Solutions, with an emphasis on marketing analytics to measure, manage and analyze campaign performance to maximize effectiveness and optimize return on investment (ROI).

  • Improve project management across the team, drive continuous process optimization, measuring impact, discovering efficiencies and making recommendations

  • Deliver against our plan by ensuring that programs are supported by the right resources and that roles, responsibilities, budgets, timelines and communications are maintained

  • Track industry trends in marketing and culture and sharing relevant ideas and recommendations with team

  • Initiate market research as necessary to support development of the marketing strategy. This includes selecting partnering agency, research design, vendor management, and reporting.

  • Develop and maintain a relevant segmentation of the market, collect insights from customers and prospects on current and unmet needs, build strategic product roadmap and articulate product positioning and messaging

  • Propose new products innovations in partnership with Medical and Scientific advisors

  • Define meaningful client clusters within each market segment, articulate clear value proposition, build business cases and ROI analysis to attack client clusters, organize for client cluster marketing and provide insight for sales campaigns

  • Partner with internal creative services and external agencies to create content and collateral needed to support product promotion and development in our target markets.

  • Manage product launches in close relationship with Corporate Marketing Services and Commercial Marketing

  • Work with cross functional team to develop and maintain a best in class web presence in terms of messaging, content, and user experience

  • Maintain awareness of competitor and complementary activity in the marketplace and knowledge of how the marketplace is evolving.

  • Requires strong collaboration skills to build consensus between competing business needs and objectives.

  • Drives and participates in user-experience research to improve ease-of-use and customer satisfaction. Articulates research findings to management in order to impact future product direction.

  • Provide overall support and expertise to customers to ensure they receive highest level of quality service utilizing operational and shared service personnel to resolve problems and deficiencies

  • Support the Executive Director with monitoring and achieving revenue margins, budget targets

  • Support the Executive Director evaluating market activity, and implement new directives for growth as needed

  • Function as a “Power User” of the Content Management System (CMS) that runs our corporate website.

  • Collaborate with peers and agencies to develop and support the digital aspect of marketing campaigns.


Education Preferred: Bachelor’s degree in a Business, Marketing or the Life Sciences; or the equivalent years of education and experience

Work Experience:

  • Experience using SaaS modeling or other customer analytics in marketing planning and execution.

  • Experience in marketing- technology, applying web and digital marketing platforms (such as a website, email system, CMS, CRM, or other software application) for the purpose of achieving marketing business goals.

  • Strong financial / business acumen

  • Excellent oral and written communication and presentation skills

  • Strong planning and organizational skills

Other Competencies:

  • Action Oriented

  • Composure

  • Customer Focus

  • Ethics & Values

  • Innovation Management

  • Integrity & Trust

  • Listening

  • Presentation Skills

  • Priority Setting

  • Drive for Results

Financial Planning and Strategy, Marketing Concepts, Positioning, People Management, Territory Management, Sales Planning, Competitive Analysis, Understanding the Customer, Product Development, Client Relationships, Creative Services


  • At least 8+ years of progressively expanding roles in marketing, advertising, communications or other related business discipline preferred

  • Broad understanding of all marketing & communication disciplines, including but not limited to, marketing strategy, research, advertising & promotion, new product launches and product/market optimization

  • Demonstrated track record of creating integrated marketing plans aligned to business needs and delivering high quality deliverables in all areas of marketing, advertising and product/service promotion

  • Strong writing, editing, project management and production planning skills

  • Technologically-savvy, including expertise in digital marketing, content marketing, and social media marketing

  • Track record of successfully managing internal and external resources

  • Relevant industry experience (pharma, medical device, healthcare services, consumer marketing, sports industry etc.) is preferred

  • Experience with marketing analytics desired.

Desired Behaviors

  • Great team player with strong influencing and consensus building skills

  • Commitment to results, flawless execution and continuous improvement

  • Goal-oriented self-starter with the ability to overcome obstacles to achieve results

  • Disciplined, detail-oriented project manager

For this position, we are looking for an individual who comes from outside the laboratory sector. Here are an example of companies and marketing / advertising agencies that, we believe, have cultures that attract and develop the type of candidate we are seeking for this role.

How To Apply

Please Log In or Register to Upload a Resume and complete the online Application. Because of the large number of applicants to job openings, Quest Diagnostics will only contact candidates to be interviewed.

Closing Statement

Quest Diagnostics has many career opportunities for individuals whose talent, initiative and dedication will complement our belief that the patient comes first and that values do matter. We work to earn our customers’ trust every day by providing the highest quality diagnostic information services in a professional, accessible and informative way. Our workforce is diverse and talented and believes in our vision: "Empowering Better Health with Diagnostic Insights."

[All requirements are subject to possible modifications to reasonably accommodate individuals with disabilities.]

Quest Diagnostics is an Equal Opportunity Employer: Women / Minorities / Veterans / Disabled / Sexual Orientation / Gender Identity.


Job Title: Mgr, Sports Marketing - Sr in Madison, NJ

Job ID: 3768924

Location: 3 Giralda Farms

Full/Part Time: Full-Time

Regular/Temporary: Regular

City: Madison

State: NJ