Sanofi Group Senior Product Manager - Marketing Lead Oncology in Mississauga, Ontario
Senior Product Manager - Marketing Lead Oncology
Senior Product Manager - Marketing Lead, Oncology
Location: Sanofi Genzyme, Mississauga, Ontario
Our Sanofi Genzyme Canada team is growing!
Sanofi Genzyme focuses on developing specialty treatments for debilitating diseases that are often difficult to diagnose and treat, providing hope to patients and their families.
Reporting to the Oncology Lead Canada, the Marketing Lead will develop and lead the strategic and tactical marketing plans for assigned Oncology products (Jevtana, Mozobil, Thymoglobulin, Fasturtec) based on patient centric-approach and deep customer insights. Responsibilities will include however are not limited to:
Responsible for achieving or exceeding P&L (revenue and profitability) targets for assigned brands within the Oncology franchise
Develop and execute 5-year strategic and annual tactical marketing plans for assigned products through engagement of support functions such as Medical Affairs, Regulatory Affairs and Government Affairs / Market Access
Manage product life cycle through engagement of other areas such as Reimbursement or Regulatory Affairs
Develop strategic scenarios and financials supported by clear assumptions and rationale
Critically evaluate and lead the prioritization of strategies for each brand within the Oncology portfolio
Ensure that the marketing strategy and market access strategy are aligned
Establish pricing framework for each province with clear strategies to optimize price points
Using strategic thinking and expert knowledge of the brand planning process, lead cross-functional teams to develop long-range strategic plans to support assigned brands
Develop then implement the brand positioning and align all messaging and tactics to it
Analyze, strategize, organize and drive timely execution of annual marketing plans to achieve superior results
Evaluate market environment using all available data on all customers and patients and clearly communicate a full understanding of key dynamics
Anticipate competitor strategies and tactics by ensuring team has access to all market intelligence data and encourage cross-functional colleagues to contribute
Interact with key customers and patients to fully understand their needs
Understand assigned disease areas in terms of disease epidemiology, diagnosis rates, barriers to disease management, current disease options, pros and cons of different treatment options
In collaboration with various support functions, ensure sufficient product supply, favourable market access and efficient distribution for the Oncology brands within Canada
Lead or supervise negotiations with retail and hospital pharmacies, hospital administrators, infusion clinics and other treatment centres to ensure patient access to timely infusion services
Manage the Patient Support Program Supplier to ensure maximum benefit at minimum cost
In collaboration with Medical Affairs, contribute to the planning and implementation of high risk screening programs, clinical research and approved ISSs
Manage promotional and assigned non-product expense budgets
Manage product forecasting with responsibility for monthly, quarterly and annual P&L results
Develops promotional materials and campaigns, including: sales tools, product messaging, PR campaigns, advertising, teleconferences
In conjunction with Government Affairs and Market Access personnel, secure / maintain reimbursement for assigned product in all provinces and with private payers
Sets clear field force objectives (2 separate field forces), in agreement with Oncology Lead, to achieve brand objectives
Actively involve representatives of the salesforces and medical in the development of the strategic brand plan and individual marketing tactics
Assist in the development and implementation of sales meetings
Manage national / local advisory groups and treatment guidelines/consensus statements
Organize and enable patient advocacy groups to support product and access to care
Travel : Business travel required within Canada (regular) and internationally
Education and Experience:
Bachelor degree or equivalent
MBA or graduate degree preferred
4 years direct sales in Oncology or Specialty Care
Minimum 5 years product management experience or equivalent in related area
Experience in market access role an asset
Working knowledge of reimbursement on provincial and private payer levels required
Knowledge & Skills:
Strong results orientation i.e. has a proactive, business-oriented focus with the resolve to set challenging goals and demonstrate the commitment and persistence to achieve them.
Proven ability to work in a fast-paced, change-oriented environment without constant oversight
Proven ability to function effectively and easily at all levels of the organization
Possess excellent technical aptitude and marketing ability skills with a proven ability to innovate
Strong analytical / problem solving skills.
Demonstrate superb written, verbal and presentation skills
Computer literacy including word processing, spreadsheets, databases, project management and email and presentation software
Bilingual (French/English) an asset
Qualified candidates may submit on-line resume with cover letter tohttp://www.genzyme.caorhttp://www.sanofi.caquoting Marketing Lead Oncology reference #75072068-1
Sanofi in Canada embraces diversity in the workplace and is committed to achieving employment equity. Our goal is to attract, develop and retain highly talented employees from diverse backgrounds, allowing us to benefit from a wide variety of experiences and perspectives. We welcome applications from women, members of visible minorities, Aboriginal peoples and persons with disabilities.
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Thank you in advance for your interest.
Only those candidates selected for interviews will be contacted.
We are an equal opportunity employer.
Primary Location: Canada-Ontario-Mississauga
Job Posting: Sep 14, 2016, 10:06:15 AM
Job Type: Regular
Employee Status: Regular