Oracle Director of CX Campaigns, N.A. Marketing in New York, New York
Director of CX Campaigns, N.A. Marketing
Directorof CX Campaigns
You are a Leader with a passion
for building campaigns that generate sales pipeline. You enjoy thinking through
each nuance of the buyer’s journey as you create programs across digital,
nurture and social channels. You are intensely data-driven: you know what it takes to
improve marketing conversion rates and drive success.
Sound familiar? Here’s your
chance to be part of a team that’s transforming digital marketing at one of the
world’s flagship tech companies.
Big things are happening here at
Oracle. As the Cloud leader, we offer the broadest suite of Cloud solutions—and
we’re introducing new services every month for 400,000 customers
worldwide. Innovation at this level starts with our employees: we look
for creative people with an entrepreneurial spirit … those who see new
possibilities and welcome new challenges.
Oracle employees enjoy
industry-leading compensation and benefits, a flexible work environment,
educational opportunities, and work/life tools to balance professional and
If you’re looking to elevate your
career—and have fun doing it—you’ve come to the right place.
This is an exciting opportunity
to play an influential role on Oracle’s North America Marketing team. This
Director of CX Campaigns will a team responsible for developing and executing integrated,
digital demand generation campaigns and events for specific Oracle solutions,
targeting key personas.
Working closely with Product
Marketing, Digital Marketing, Marketing Operations, Events, and Partner
Marketing, this Director will create an integrated marketing strategy,
delivering tactics to drive growth through data-driven marketing.
Strategic Campaign Planning: Build campaign strategy, valuepropositions and messaging, contact acquisition strategy, and content thatdrive results.
Defining Campaign Targets: Define the target audience and its preferences, needs,and challenges. Identify—and adjust—appropriate mix of assets andactivities to engage the audience, generate Marketing Qualified Leads(MQLs), and grow and close pipeline.
Content and Messaging: Develop content to support online programs, nurtures,webcasts, call campaigns, and events that map to target audience andbuyer’s journey stage. Employ messaging that maximizes pipeline,revenue and awareness for campaign focus area.
Ongoing Campaign Management and Execution: Manage lead generation/nurturecampaigns to reach target audience and meet defined metrics. Initiate programs—telemarketing/emailmarketing, automated online trigger responses, direct mail, onlineresource centers—to engage prospects and accelerate close process.
Lead Management and Reporting: Analyze marketing generatedpipeline, implementing action plans to address gaps. Ensure leads arefollowed up with in a timely manner. Elevate business issues with leadflow and drive resolution across the organization.
7 years in digital demand generation
2 years in SaaS software marketing, preferably at a smallcompany or startup
Experience directly managing employees
Experience in strategy, planning, and execution of integratedmarketing programs
Knowledge of Sirius Decision waterfall methodology
Writing experience: email marketing, direct marketing copy,and massaging product content into easy-to-understand benefits
Ability to rapidly learn, internalize and leverageproduct/campaign information
Strong organizational, communication skills; comfortabledealing with senior management
Expertise in managing projects across various, regionallydistributed teams
Experience working with outside creative agencies
Comfortable working in a shared services workflow environment
Travel Component: Minimal. Approx. 10% travel within
the United States and Canada may be required to successfully fill this
Position Location: Onsite at Oracle office in New York, NY (Manhattan).
Role is based in North America andrequires close coordination with virtual team .
Be part of the innovation.
Detailed Description and Job Requirements
Development of communication programs to promote Oracle
- s products and services.
Direct all marketing activities within the context of the overall corporate plan for the achievement of short and long term business objectives, increased profit and market control. Be an active member of the global Marketing team to ensure consistency of marketing campaigns and messages. Disseminate key corporate information to the line-of-business and geography operations pertaining to new product development/launches. Act as a liaison with management to ensure that marketing activities are in support of sales plans. Direct marketing resources and budget to be deployed using the most appropriate marketing mix for the line-of-business and/or geography. Ensure consistency between global directions and single-geography and/or line-of-business implementation choices. Implement and monitor advertising campaigns on a line-of-business and/or geographical basis. Maintain necessary contact with major suppliers, agencies, customers, industry associations and government representatives to achieve marketing objectives. Provide effective performance management: set clear goals for all staff, provide regular feedback on performance and conduct a formal appraisal at the conclusion of the fiscal year. Manage the activities of the staff according to overall marketing strategies and budgets. Implement organizational changes in line with changing business and market needs.
Assists in the development of short, medium, and long term plans to achieve strategic objectives. Regularly interacts across functional areas with senior management or executives to ensure unit objectives are met. Software business management experience. Sales and Marketing experience in the IT industry. E-business Internet practical know-how. Professional credentials in Marketing, Academic credentials desirable. Past experience in Sales desirable.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
Location: US-NY,New York-New York
Job Type: Regular Employee Hire