NBC Universal Sr. Director, Toys & Hardlines in Universal City, California

Job Number 30245BR

Job Title Sr. Director, Toys & Hardlines

Business Segment Film

Sub-Business Film Partnerships & Licensing

Posting Category Sales

About Us NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

Career Level Experienced

Country United States

State/Province California

City Universal City


Universal Consumer Products is the business segment of NBCUniversal that extends the NBCU properties to merchandise ranging from toys, apparel, accessories, publishing to interactive games, food and beverages and electronics.

The Sr. Director, Toys & Hardlines Category North America reports into the Vice President of Toys & Hardlines Category Management . The Sr. Director is responsible for developing and executing key partnerships for master toy and sub-category strategies to support the over-arching category strategies set by the VP. Manage licensee relationships in support of NBCUniversal’s brands, across Film, TV and other IP.

The ideal candidate will have toy manufacturing expertise and experience and knowledge of the licensing and retail landscape in the T&H categories and related sub-categories. The candidate will have established relationships with major toy manufacturers and retailers, a successful track record developing and executing category strategies and tactics, an entrepreneurial spirit, and the breadth of skills required to help execute key initiatives & overall growth of the T&H business.

Job Duties


  • Develop and execute sub-category strategies for the T&H category as it aligns with the larger Franchise and regional strategy.

  • Develop line and segmentation strategy for key licensee, contributing to the three year roadmap, driving innovative and quality product line plans.

  • Actively develop and manage a portfolio of licensees to grow the category. Critically evaluate the licensee base to ensure we have the right amount and best quality partners. Finance and Business Planning

  • Partner with the Vice President on annual budget planning.

  • Evaluate and analyze licensee business plans and quarterly sales forecasts

  • Manage contract negotiations by analyzing and vetting licensee business plans. Category Management and Licensee Management

  • Identify opportunities and fill gaps by product category and related sub-category, age segment, market channel and franchise.

  • Responsible for contract negotiations and contract maintenance.

  • Accountable for day-to-day management of licensees including overseeing business reviews.

  • Partner with the Creative & Brand Assurance team to drive quality and champion innovation in product development. Ensure timely product approvals in line with industry needs.

  • Maintain knowledge of current industry trends, competitors, business opportunities, threats and dynamics for key licensee.Brand and Content Management:

  • Support brand marketing initiatives including the development and execution of category plans.

  • Define and integrate key licensees within wider brand and marketing plans

  • Work with Franchise team to provide category/business input to strategic and brand planning Retail Development

  • Liaise with Retail Development team to complement account promotional and marketing plans and ensure key licensee participation, including meaningful exclusives

  • Maintain knowledge of seasonalities and buying cycles of retailers. Management

  • Responsible for growth and development of direct reports

  • Perform general supervisory functions such as hiring, onboarding, coaching, performance management and development.


Basic Qualifications:

  • Bachelor's degree

  • 8+ years toy manufacturing experience

  • Licensing experience as a licensor and/or retail buying experience in category a plus.

  • 5+ years minimum Managerial experience of a team required, with demonstrated supervisory ability

  • Strategic thinker able to communicate a compelling vision for the business

  • Strong leadership skills

  • Excellent understanding of brand and property positioning, retail business development function, retail distribution and the retail environment

  • Proven track record delivering growth and solid analytical / financial skills.

  • Current network of strong relationships with licensees, distributors and retailers

  • Comprehensive knowledge of licensees' production and creative capabilities/limitations

  • Able to prioritize and multi-task in a dynamic, fast-paced environment.

  • Flexible and able to find win-win solutions in challenging situations

  • Excellent communication skills, both written and verbal, with attention to detail

  • Proven ability of strong presentation / pitching and negotiating skills, with the ability to close.

  • Team Player

  • Collaborative professional with ability to work independently and with cross-divisional teams.

  • Willing and able to travel, sometimes with short noticeAdditional Job Requirements

  • Interested candidates must submit a resume/CV online to be considered

  • Must be willing to submit to a background investigation

  • Must have unrestricted work authorization to work in the United States

  • Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program