Bayer Director of U.S. Media Relations, Pharmaceuticals in Whippany, New Jersey
Your tasks and responsibilities
The incumbent will:
•Lead strategy and execution on engagement with the news media regarding a wide range of product and corporate issues, including regulatory milestones, product campaigns, scientific data, policy developments, product safety or supply, pricing, and more; •Establish, maintain and strengthen relationships with healthcare journalists. Instill a sound media relations program approach across the U.S. pharmaceuticals media team as well as the professionals working in external product communications. Provide relevant guidance for staff and help team develop strategy and identify reporters critical to our business; •Provide guidance/leadership for the U.S. external communications group, and with other senior U.S. and global communications leaders build the new staff alignment to optimize the organization; •Work seamlessly with U.S. senior management in Communications, Government Relations & Policy and with the pharmaceutical Business Unit leaders to provide media relations & communications counsel regarding proactive and reactive product milestones, issues, campaigns, and other related topics. Ensure internal stakeholders are informed of relevant trends, issues, etc. in the media; •Interface with region/country leaders and global communications colleagues to execute global tactical plans; •Partner with the other directors on the pharmaceutical communications and advocacy team on programs, events and major medical meetings; engage with third-party groups, as appropriate, on media initiatives; •Identify and develop high level media opportunities for senior executives at Bayer Pharmaceuticals with the goal of protecting and improving the company’s reputation; •Outline performance indicators and implement department-wide metrics, analytics and reporting methods in order to measure media success.
Who you are
Qualifications: Your success will be driven by your demonstration of our LIFE (Leadership, Integrity, Flexibility, Efficiency) values. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required for this position:
•Bachelor’s Degree in journalism, communications, public relations or similar field and 15+ of related experience overseeing media relations efforts for or on behalf of a pharmaceutical corporations and/or related organizations; •Proven established relationships with top tier and medical trade journalists; •Demonstrated ability to develop media strategies, secure (or avoid/mitigate) stories and build/maintain relationships with healthcare journalists over time; •Proven experience in crisis communications and issues management, with a particular emphasis on mitigating negative or particularly challenging news stories to ensure that the company’s share of voice is contained in news stories; •Develop pitches, media messages, and counsel spokespeople for interviews, providing insights on reporter, media outlet, etc.; •Familiarity and experience with the digital evolution of the news media and how to take capitalize on it on behalf of the organization; •Strong writer who can take complex information and explain it in a clear and concise manner to external audiences through press releases, media statements, Q&As and other written material; •Extremely high energy individual with intellectual depth and the ability to handle multiple projects concurrently; •Team player with strong interpersonal skills; •Experienced manager of people who holds people accountable, motivates them to get the most out their abilities, and possesses strong, sound judgment. •Passionate about his/her work and opportunity to contribute to the growth and success of the pharmaceutical communications & advocacy team and Bayer; •Experience in, and sensitivity to, multi-cultural environments and issues; •Ability to work with a high degree of independence, within and across teams, and under time pressure; •Ability to represent the Bayer brand with integrity working with internal and external stakeholders; •Creativity; proactive, out-of-the-box thinker; technologically savvy; •Flexible, with ability to shift gears quickly as business demands require.
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.