SC Department of Public Safety Director for Strategic Communications & Marketing in York County, South Carolina

  1. Marketing and Brand Management- Develops and executes long term marketing strategies designed to promote the College's mission and brand positioning to include advocacy and quality control of the College's brand and trademarks, internally and externally. Directs the planning, development, editorial content, production and evaluation of promotional campaigns and college collateral (print, website, electronic). Oversees the revamping of the College's external website and development of a campus intranet, to include components for measuring and assessing performance and effectiveness.

  2. Student Enrollment- Works collaboratively with all College departments in developing and delivery of a myriad of departmental communication and marketing needs. Works directly with Enrollment Services in identifying, developing, and deploying marketing and communications strategies to support the recruitment of prospective students and retention of current students.

  3. Strategic Communications- Provides leadership in the planning, development and direction of communication strategies and long-range public relations program. Collaboratively works with the institution's leaders to develop and plan public relations/media relations activities that are designed to elevate public awareness and visibility of the College (locally, regionally, and nationally). Develops and maintains effective working relationships with media representatives. Designs, executes, and manages strategic communications plans for student, employee, crisis, and external communications. Oversees the ongoing development and maintenance of the College's social media strategy.

  4. Communications Counsel- Serves as the College's Chief Public Information Officer. Acts as the official college media contact/spokesperson as required and/or requested by the President or Vice President for College Advancement. Serves as key member of the College's Crisis Management Team. Provides strategic communications and media relations counsel, writing, and presentation support to the President, Vice President for College Advancement, and other senior administrators at the College.

  5. Communications & Marketing Governance- Develops guidelines and procedures governing the release of information by the College. Determines needs for new policies and procedures and for revision of existing guidelines related to campus communications, internally and externally. Produces and publishes training literature, material, and workshops for effective execution of marketing and communication plan for the College. Establishes and manages a formal Speakers Bureau to centralize college speaking engagements and coordinate external speakers to the campus. Provides guidance to departmental staff and assists in solutions to unusual or difficult challenges. Develops the marketing budget.

  6. Performs other related duties as required to support the mission of the College and as directed by the Executive leadership team to include planning and execution of special events.

Minimum and Additional Requirements:

A bachelor's degree in Journalism, Public Relations, Communications, Marketing or a related field and at least four (4) years of directly related experience. Master's degree in a related field highly desired. Experience in higher education and/or corporate communications/marketing strongly preferred.

Preferred Qualifications:

Extensive knowledge of planning, writing and editing publications; principles and methods of planning and conducting a communications and marketing program. Ability to establish working relationships with media, college faculty/staff and the community at large. Ability to supervise the work of others. Ability to communicate effectively in writing and orally. Ability to coordinate and execute a variety of tasks simultaneously and to exercise judgment and discretion. Working knowledge of graphic and web applications, and the MS Office Suite, and MAC computers. Working knowledge of state government and the political process. Ability to work a flexible schedule to include evenings/weekends, and occasional overnight travel as required. Ability to travel the tri-county service area.

Additional Comments: **Please attach a copy of unofficial transcripts to be fully considered. A resume' may not be submitted in lieu of an incomplete application.


Job Title: Director for Strategic Communications & Marketing

Agency: York Technical College

Opening Date: Tue. 10/18/16

Closing Date/Time: Tue. 11/01/16 11:59 PM Eastern Time

State Salary Range: Depends on Qualifications

Agency Hiring Range: Min: Max:

Job Type: FTE - Full-Time

Location: York County, South Carolina

Normal Work Schedule: Monday - Friday (8:30 - 5:00)