Unilever Sr. Manager, Customer Strategy in Marina Del Rey, California
Sr. Manager, Customer Strategy
Digital ProductMarina Del Rey,California
We’re on a mission to build a better bathroom. We started with razors way back in 2011, and now millions and millions of Members later, we’ve expanded into shave products, skin care, hair styling, with more to come. We’re always growing and reinventing, and we rely on killer talent to help us achieve our goal of owning the bathroom. If you’re a team-playing innovator, you’ll fit right in. A sense of humor helps, too.
The Sr. Manager of Customer Strategy is in charge of overseeing the strategy, flawless execution, and ongoing optimization of Dollar Shave Club’s multi-channel CRM initiatives to increase LTV of existing members.
The ideal candidate will have both passion and experience in leading the development of multi-channel customer journeys spanning email, SMS, push, FB, in-box and direct mail to increase performance of Monetization efforts across the lifecycle stages of all customers.
Excellent communication skills and stakeholder management is a must as the role will partner closely with Strategic Analytics, Product Management, Engineering, Brand Communications, and our internal Creative Agency. Strong campaign and project management skills coupled with ability to think outside the box to deliver new and innovative experiences will make this person thrive in this role.
Lead CRM campaign development from strategy to execution, becoming a power-user of our in-house and vendor marketing platforms (ESP, CIP, etc.)
Establish targeting strategies based on customer lifecycle segments & predictive analytics
Optimize existing campaigns with ongoing multi-variant tests of customer segmentation, subject lines, time of send, content, and channel
Track and analyze daily, weekly and monthly campaign and channel KPIs and report recommendations
Become our customer expert, utilizing BI/Data Science resources and marketing technology platforms to drive actionable insights about our customer segments
Lead direct report’s career growth and high-performance delivery through ongoing coaching and management
5+ years experience in digital, ecommerce CRM marketing
Proven multi-channel marketing experience with heavy emphasis on online and D2C
Deep experience with customer-event-driven, personalized campaigns.
Strong understanding of core ecommerce and CRM KPI metrics. • Strong project management skills.
Fluency in at least 1 enterprise ESP platform (SFMC, Experian/Cheetah Digital, etc.)
Experience operating in Web Analytics platform (GA, Omniture, etc.)
Relentless, creative, scrappy problem-solver
Excellent written and verbal communication skills
Low ego, high ambition
Dollar Shave Club is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status.
Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing: email@example.com
Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied.
Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.
Thank you for considering a career with Dollar Shave Club